Wide
Open Performance, Inc.
"Wide
Open Performance is our brand and the name of our energy drink.
But it's also the way we live our lives in racing....it's a lifestyle."
Thomas E. Underdahl
Co-Founder
& President
Wide
Open Performance, Inc.
Creating a new energy
drink and choosing a name for your product that will compete with
big-name soft drink makers caused Tom Underdahl to take a look at
his day-to-day life.
"Being around the
Morgan-McClure Motorsports racing team made coming up with a name
really easy," says Underdahl. "We're at the track 38 weekends
of the year. We work all day, every day, and so do 75 million fans.
We are living our lives wide open.."
A native of Minnesota
with a background in the hospitality, food and beverage industry,
Underdahl was the business manager for Morgan-McClure Motorsports,
another aCorridor business whose No.4 car is a 14-time winner in
the NASCAR Nextel Cup series, including three victories in the prestigious
Daytona 500 event.
Underdahl came up with the idea for Wide Open Performance - Enhanced
Formula Energy Drink, and Larry McClure, owner of the racing team,
became a part owner of this new business and joined him in the $500
million and growing energy drink market. Wide Open Performance Energy
Drink's name appears on the No. 4 car along with other sponsors.
Wide Open Performance
Energy Drink is a “Made in the USA,” New Wave beverage containing
a unique proprietary blend of vitamins, amino acid, and antioxidants
formulated to boost energy, enhance performance and relieve stress.
Unerdahl describes Wide Open Performance, Inc. as a homegrown American
brand designed specifically for the racing enthusiast and those
who live life “Wide Open.”
The energy drink is warehoused
at the Abingdon Morgan-McClure facility and distributed locally
by Food City stores, Double Quik convenience stores and Holston
Valley Distributing Co. It can be purchased online and also through
special relationships with Coyote Ugly Saloons (Nashville, San Antonio
and Denver), and Love's Travel Stops (164 locations throughout the
United States). Wide Open is also available on three U.S. Air Force
bases.
| 
